We have hosted a whitepaper on a media partner’s website over the last few months. We have now receive the data of all those who have downloaded our whitepaper including their email addresses. 

Are we able to email these contacts off the back of this? I’m not sure as technically they still haven’t directly opted in to receive marketing from us?

The following statement was on the download form:

By downloading this report, you confirm that you’re happy for your details to be passed to the report sponsor, for the purposes of receiving information on relevant products and services. If you do not wish for your details to be passed on, simply contact us for a copy of the PDF.


My answer: Yes, you can send out a communication. Just make sure that the following is part of your 1st mail:

– Why we contact them and how we obtained their information

– The option to define their preferences of which communications they want to receive.

– The option to unsubscribe

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